Wells Fargo
Multiple Projects:
Open for Business | Feeding America Holiday Campaign | Summer Food Bank Campaign
Project: Open for Business
- Objective: To create community support and awareness between Wells Fargo and their Open for Business Campaign.
- Solution: Amplify small business stories of perseverance over the last year as part of Wells Fargo’s Open for Business initiative to help those affected by COVID19.
- Services: Outreach and consulting with 200+ micro influencers and Community Partners nationwide to share stories of resilience and content curation to help support in communicating with their audience.
Project: Feeding America Holiday Campaign
- Objective: To amplify community support and the partnership between Wells Fargo and the Feeding America Holiday Campaign.
- Solution: Design a multi-experience awareness campaign. The key goals for the partnership were to create reach around the Wells Fargo Holiday Campaign, engage the Food Banks to encourage participation, amplify the work in the program, and drive positive sentiment around the good Wells Fargo was doing in the community.
- Services: Worked with over 200 food banks and curated a custom list of +600 micro-influencers to authentically drive the conversation in local markets connected to the Feeding American Holiday program. Content Curation to help support the micro-influencers in communicating with their audience.
Project: Summer Food Bank Campaign
- Objective: To provide accessible food resources to those in need during the COVID19 pandemic.
- Solution: Created nationwide, drive-through, “pop up” locations that provided over 82,000,000 meals for families and communities struggling to find easily accessible food sources.
- Services: Amplify project awareness through a large scale influencer campaign on behalf of frontline workers.