Sun Bum

Objective: Spread awareness about Skin Cancer and how to take preventative measures in an engaging and impactful way.

Solution: Banana suits! We created a never-before-seen creative marketing campaign to educate communities and major cities all around the country about the importance of taking measures to prevent skin cancer. By dressing 50 statues, in 50 states, in banana suits we were able to create the most unique, unforgettable and, aPEELING campaign for SunBum, to shed light on this important issue…and we did it all in one day!

Services: Statue sourcing, contract negotiations, collaboration with world class costume designers, production of costumes, staffing of brand teams, on-site activation management, QR code production and execution, shipping and logistics, photography – now multiply this by 50…one might say it was a bit “bananas”.

04/29/2021 — Sun Bum Protects 50 Statues Across The U.S. To Raise Skin Cancer Awareness With “We Are Not Bananas” Campaign (PR Newswire)

04/29/2021 — Sun Bum Protects 50 Statues Across The U.S. To Raise Skin Cancer Awareness With “We Are Not Bananas” Campaign (BeautyPackaging.com)

04/29/2021 — Why Port Huron’s Thomas Edison statue could be wearing a banana suit Saturday (Times Herald)

04/29/2021 — Sun Bum Dressed Dolly Parton—and 49 Other Notable Figures—in a Banana Suit on Saturday (ADWEEK)

04/29/2021 — Why Is Sun Bum Covering Statues in Banana Suits? (HAPPI)

04/29/2021 — Statues of Dolly Parton and Kelly Slater Don Banana Suits in Sun Bum’s Skin Cancer Awareness Campaign (AdAge)

04/29/2021 — 50 STATES/50 STATUES: Mark Twain part of 50 States/50 Statues project (Courier Post)

04/29/2021 — WATCH: THE TOP 5 CREATIVE BRAND IDEAS YOU NEED TO KNOW ABOUT RIGHT NOW (AdAge)

04/29/2021 — Why Was Dolly Parton Dressed as a Banana? (BizBash)