NY Forward
Project: Increase Accessibility of COVID-19 Testing in New York City
Objective: Make COVID-19 testing more accessible in New York City.
Solution: We partnered Quest Diagnostics with event, restaurant, concierge, and conference member groups to notify and advise them of Covid testing options available to them in the city. The program ran for 8 weeks until testing was no longer in demand in the city as vaccinations rolled out.
Services: Sourced the premium options for partnership, secured meetings, built content brief for presentations, collaborated with multiple key agencies, designed content for campaign, drive call to action with partners.
