Domo
Project: Multi-Experience Awareness Campaign
Objective: Capture data for 3,500 attendees and convey the benefits of their product offerings. (Spoiler alert: We ultimately captured data for 6,000 attendees – 2,500 more than the goal)
Solution: Create a multi-experience awareness campaign. We developed the theme of “DOMO Heaven”, and created a series of can’t-miss events and exclusive destinations including: – Party with performance from Snoop Dogg – A branded lounge directly across from the Austin Convention Center, which included a happy hour, nightly DJ, and 24/7 food and prizes – Evening event with a performance from Flo Rida – Flash mob, stilt walkers, and branded taxis and pedicabs.
Services: Event consulting, event negotiation, on-site brand activation, pre-event communication and planning, program recap including ROI analytics and impressions.
