Bud Light

Multiple Projects:
Connect with the LGBTQ Community | Other Campaigns

Objective: Authentically and effectively connect the brand with the LGBTQ community.
Solution: To connect Bud Light with the LGBTQ community in support of PRIDE Month. A video series was designed, produced, edited and distributed that told the story of members of the LGBTQ community. The videos were distributed to a target audience through our custom NPBI (Non-Profit Brand Influencer Marketplace). More than 4 million impressions were delivered by the end of the campaign.
Services: Content creation/story board messaging, organization of production schedule, site scouting, interview planning and execution, video production and editing, design media assists, amplification, including social and digital publishers.